What Do Advertising Company Do?
What do Advertising Companies do?
An advertising company is an organization that provides marketing and advertising needs for other organizations or companies. An advertising company will offer a number of advertising services and advice based on popular culture, advanced market studies and complex sales techniques. Using these various research-based statistics, the advertising company will take their clients product or service and effectively advertise it to a chosen demographic to increase the good or service’s exposure.
Simply put, an advertising company will attempt to connect the targeted consumer base with the client’s product or service. This relationship will enable the client to increase sales through the increased exposure. The advertising services distributed by an advertising company are customized and subsequently attached to the particular business model or company who hires the agency. All advertising companies are independent from the client (hiring) company; as a result of this relationship, an advertising company has the ability to be objective concerning the client’s promotional needs.
An advertising company will perform a number of client-specific roles; an advertising company will produce corporate logos, create color schemes to attract a consumer’s attention and create commercials or online-based advertisements to draw attention to the client’s specific product or service.
As stated before, the primary initiative of an advertising company and the main reason why they are incorporated into a company’s business model is to increase the exposure of an entity’s product or service. To carry-out this function, an advertising company will prepare brochures and slogans, as well as construct copy or publications for sales materials.
To fulfill their client’s needs, an advertising company will use assorted forms of media to promote their respective clients ‘products. The various mediums used to attract a consumer base include: an assortment of newspaper advertisements, magazine advertisements, television and radio commercials, web advertising and infomercials.
To create a more personal effect, an advertising company will also plan events, set-up booths at conventions and offer complimentary promotional items to the public. Whatever the medium or strategy may be, all advertising company utilize these various communication efforts to increase public awareness concerning a particular good or service.
How is an Advertising company established?
An advertising company will conduct business by understanding their clients’ product or service; once the advertising agency gets to know their clients’ needs and product, the agency will determine which demographic provides the best audience for their strategy or promotion. For example, if a company is athletic equipment, such as football jerseys, the advertising agency will likely position the company’s television commercials during popular sporting events or popular men’s programming programming or on channel’s that are geared specifically towards men.
There are a number of associations that advertising company may belong to; the Ad Council, the International Association of Business Communicators, the American Advertising Federation and the American Association of Advertising company are the most reputable.
