A Guide to Google Advertising

What is Google Advertising?

Google Advertising is a term used to describe the dominant Internet Company’s various advertising programs and techniques. Google advertising thus encompasses a number of programs and advertising techniques within the broad term. For instance, AdWords is the most notable program of Google Advertising; AdWords is a primary source of revenue for the company, for it allows advertisers to offer links to their own sites.

Google AdWords:

Google AdWords, which as stated before is a predominant program of Google Advertising, uses related keyword searches, simple site descriptions and a specialized section of space on Google’s search pages, to increase website traffic for business owners and online companies. Although Google AdWords is used by these companies to generate traffic, the system simultaneously generates revenue for the parent company.

Google AdWords was launched in 2000; at this time, there were roughly 300 businesses participating in the Google Advertising system. The basic premise of this Google Advertising program allows advertisers to make a bid by offering a maximum amount paid per click for the underlying advertisement. The advertiser, in this program, will typically pay only if the advertisement is accessed or clicked on—this position on the sponsored list of Google’s webpage and the likelihood of the advertisement appearing is primarily determined by the overall operating budget and relative popularity of the advertiser’s web page and their products or services.

Google AdWords was created as the dominant form of Google Advertising to be a fast and expedited way to increase a company’s web traffic; Google AdWords is primarily utilized for small businesses without large advertising budgets. A small business owner may set-up an AdWord account through just a few easy steps; owners can fund their membership by submitting their credit card information.

When the account is established, the Google Advertising program will benefit both the advertisers (small business who purchased an account) and the parent company (GOOGLE) by making optimum use of the company’s available web space. Google AdWords not only will broaden the advertiser’s audience of potential viewers or consumers, but it will increase its chance of potential payment by placing the advertisements on numerous web pages.

Google AdSense:

Google AdSense is another advertising program apart of the Google Advertising platform that was launched in 2003. In this particular Google advertising program, the parent company acts as an intermediary between a vast number of advertisers (generic companies) and an equally impressive number of website operators or owners. Advertisers (any company or organization selling a product or service) can sign up with Google and create text advertisements that they would like to be displayed on Google’s results pages—the pages of searches that people conduct from accessing Google.com.

The Google AdSense program will then allow these advertisements to show up on pages throughout the Internet. This particular Google advertising program will incorporate algorithms to establish relevancy; the relevancy of advertisements placed by AdSense varies on all sorts of criteria and the majority of ads are relevant to the page on which the advertisement is displayed.

Companies pay Google for each time one of their advertisements is clicked or viewed by web users; Google will pocket a portion of this payment and pass on the rest to the owner of the website itself.