What You Need to Know About SEO

SEO Marketing Defined:

SEO marketing is an acronym that stands for Search Engine Optimization. SEO, refers to the process of improving the visibility of a web page or web site--specifically in search engines through organic or un-paid search results.

SEO refers to a distinct Internet marketing strategy; SEO evaluates how search engines work and what users of the Internet search for.

The goal of SEO, is to optimize a website or web page to garner as much organic trafficking as possible.

Search engine optimization (or SEO), is a technique used by owners of web pages or web sites that is intended to increase traffic or visibility, through unpaid means. In most cases, the, earlier or higher on the page, a webpage appears on a search engine, the more frequently the site is visited.

SEO techniques target a multitude of search portals, including image searches, local searches, video searches, and various industry-specific vertical search engines. Through these efforts, SEO aims to give a website or webpage an extended presence on the Internet.

Optimizing a website may involve editing the actual content and HTML on the website to obtain the placement or value within a search result. SEO achieves this goal through the relevance of specific keywords and through the removal of barriers to the indexing activities of specific search engines. SEO also optimizes a website or web page by increasing the number of inbound links or backlinks within the site.

Leading search engines use crawlers to find webpages based on their algorithmic search results. SEO techniques aim to increase a page’s prominence through the establishment of an index and by preventing undesirable content in various search indexes.